Top Beauty Brands in the US—Ranked by Cosmetify
Top Beauty Brands in the US—Ranked by Cosmetify
Colourpop Cosmetics is #1—followed by Lush and Glossier. See the other brands that made the top 10.
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Marie Redding, Senior Editor06.30.21
Cosmetify ranked the top beauty brands in the US, according to searches, in the new edition of the Cosmetify Index Report.
And—the results are a lot different from Cosmetify's rankings last year.
ColourPop Cosmetics is now #1 in America, followed by Lush and Glossier.
Here is a closer look at the rankings by state.
The Top 10 Beauty Brands in the US, Ranked by Search Volume
The brands were ranked in terms of "most-searched," which Cosmetify uses as a measure of popularity.
Next, Cosmetify's team took the top 100 beauty brands, ranked in terms of national search volume, and collected search data that combined the brand name with a product type.
Cosmetify also ranked the most popular products.
Read NextMost Loved Brands—in the US & the World: Talkwalker ranked all types of companies—here are the beauty brands that made the cut.
Colourpop Cosmetics is #1—followed by Lush and Glossier. See the other brands that made the top 10.
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Marie Redding, Senior Editor06.30.21
Cosmetify ranked the top beauty brands in the US, according to searches, in the new edition of the Cosmetify Index Report.
And—the results are a lot different from Cosmetify's rankings last year.
ColourPop Cosmetics is now #1 in America, followed by Lush and Glossier.
Here is a closer look at the rankings by state.
The Top 10 Beauty Brands in the US, Ranked by Search Volume
- 1. ColourPop Cosmetics—6,883,000 annual searches.
- 2. Lush—5,668,000 annual searches
- 3. Glossier—5,034,000 annual searches
- 4. Morphe—4,982,000 annual searches
- 5. Olaplex—4,641,000 annual searches
- 6. The Body Shop—4,056,000 annual searches
- 7. Clinique—3,171,000 annual searches
- 8. Kiehl's—2,937,000 annual searches
- 9. Estee Lauder—2,906,000 annual searches
- 10. Beautycounter—2,626,000 annual searches
The brands were ranked in terms of "most-searched," which Cosmetify uses as a measure of popularity.
Next, Cosmetify's team took the top 100 beauty brands, ranked in terms of national search volume, and collected search data that combined the brand name with a product type.
Cosmetify also ranked the most popular products.
Read NextMost Loved Brands—in the US & the World: Talkwalker ranked all types of companies—here are the beauty brands that made the cut.
